Communications Manager - F1 Motorsports
General Motors is embarking on an ambitious global motorsport strategy with the Cadillac Formula 1 Team. The Communications Manager will lead the communications strategy and execution for Cadillac’s F1 program, focusing on shaping the global narrative, managing media relations, and driving integrated communications efforts.
Responsibilities
- Develop and execute a global communications strategy for Cadillac F1, aligned with GM’s corporate and brand objectives.
- Serve as a senior advisor to internal stakeholders on motorsport communications, brand alignment, and media engagement.
- Identify opportunities to elevate Cadillac F1 across earned, owned, and social media channels.
- Oversee the creation of press releases, reports, executive messaging, and internal communications specific to Cadillac F1.
- Lead the development of high-impact storytelling that connects F1 performance to Cadillac’s innovation and luxury positioning.
- Guide content strategy for social media, digital platforms, and multimedia assets in collaboration with creative and digital teams.
- Act as a key media spokesperson and liaison for GM in F1.
- Build and maintain strong relationships with global motorsport, automotive, and mainstream media.
- Lead media briefings, press events, and race weekend communications operations.
- Monitor media coverage and manage issues/crisis communications as needed.
- Lead communications planning and execution at Formula 1 race events globally.
- Oversee hospitality communications, guest experience materials, and on-site media engagement.
- Ensure alignment with F1 organizers, promoters, and team partners.
- Drive internal awareness and engagement around Cadillac F1 through regular updates, internal platforms, and executive communications.
- Collaborate with Cadillac, GM brand, and product teams to ensure consistent messaging and strategic alignment.
- Act as the internal champion for Cadillac F1 communications across GM’s global business units.
- Working cross-functionally and helping global markets activate is crucial.
Skills
- Bachelor’s degree in communications, Public Relations, Journalism, or related field
- 7–10 years of experience in corporate communications, preferably in motorsports, automotive, or global brand industries
- Proven leadership in developing and executing strategic communications plans
- Strong media relations experience, including crisis management and executive communications
- Exceptional writing, editing, and storytelling skills with a deep understanding of brand voice and tone
- Experience managing cross-functional teams and agency partners
- Deep knowledge of the Formula 1 media landscape and global motorsport ecosystem
- Willingness to travel frequently, including international events
- Passion for motorsport, innovation, and brand storytelling
- Master’s degree
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation & holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
Company Overview
