Marketing and Admin Executive
Description:
- As the Marketing & Admin Executive, you will play a key role in managing their social media presence, executing marketing strategies, handling administrative tasks, and supporting their Partners in maximizing their visibility and bookings.
- Manage the clients social media accounts (Instagram and TikTok), including content creation, scheduling, responding to comments and DMs, and developing strategies to increase engagement.
- Create engaging Reels and TikToks using their existing content, ensuring they capture attention and maintain viewer interest.
- Execute email marketing campaigns using platforms like Mailchimp, creating engaging templates and newsletters for their audience.
- Research and share insights on social media trends to help their Partners reach more potential customers and increase bookings.
- Use Canva for basic graphic design to create visually appealing content for social media and other marketing materials.
- Have a beginner-level understanding of SEO, with a willingness to learn more and apply this knowledge, as SEO will become a greater focus in the future.
- Ensure all content aligns with the clients brand identity, maintaining consistency across social media and marketing materials.
- Manage their website and web application, including adding properties, images, and descriptions, ensuring accuracy and updates.
- Use Photoshop and generative AI tools to optimise images for their web application, adjusting dimensions and quality as needed.
- Identify potential new Partners that align with our brand and reach out to them via email, introducing us and sharing introductory offers. Maintain a record of outreach efforts and follow up as needed to encourage them to join our platform.
- Organise and maintain content files, ensuring assets are easy to locate for marketing purposes.
- Communicate regularly with Partners, providing support and guidance, and engaging in meetings as needed.
- Develop and implement systems to streamline and automate workflows using modern tools like Zapier, ensuring efficient backend operations.
Requirements:
- Proven experience in a marketing/admin role is essential, with a solid understanding of social media management, content creation, and branding.
- Ability to maintain and enhance brand consistency across all marketing channels.
- Proficient in Canva, Photoshop, Google Workspace, and ChatGPT for streamlining tasks and content creation. Experience with generative AI tools is highly beneficial.
- Beginner experience in SEO & Google Ads is ideal, with a willingness to learn more as we plan to focus on this area. Training and skill development will be provided within your normal working hours.
- Ability to develop and implement systems for automating tasks using modern tools like Zapier, enhancing efficiency in workflows and communication.
- Proactive, self-motivated, and able to work independently with minimal supervision.
- Strong organisational skills and the ability to create efficient systems for task automation.
- Comfortable communicating with Partners, engaging in meetings, and providing support.
- Detail-oriented with excellent communication skills.
- Creative thinker with the ability to develop fresh ideas for marketing strategies.
Benefits: