Social Media Manager

Our client is looking for a Social Media Manager will be responsible for developing and executing a comprehensive social media strategy that enhances brand awareness drives traffic to the restaurant promotes engagement and ultimately increases reservations and customer loyalty.

• Develop and implement a social media strategy aligned with business goals

• Manage day-to-day social media content (photos videos stories reels etc.) across platforms (Instagram Facebook TikTok X/Twitter Threads etc.)

• Plan and schedule posts using social media tools (e.g. Later Hootsuite Buffer)

• Collaborate with chefs staff and marketing team to showcase new menu items events and behind-the-scenes content

• Respond to customer messages reviews comments and tags in a timely brand-appropriate voice

• Track KPIs and produce performance reports (engagement reach growth etc.)

• Monitor trends memes and competitors to identify new content opportunities

• Coordinate with photographers influencers and PR as needed

• Support digital campaigns including promotions seasonal launches or partnerships

• Proven experience in managing social media for hospitality food & beverage or lifestyle brands

• Strong understanding of platform-specific content strategies and trends

• Excellent copywriting visual storytelling and communication skills

• Proficiency in design tools (e.g. Canva Adobe Suite) and analytics (e.g. Meta Insights Google Analytics)

• Basic photo and video editing skills (for quick-turnaround content)

• Strong organizational and time-management abilities

• Comfortable working independently with limited oversight

• Passion for food hospitality and building community

• 2 years in social media marketing or digital content creation

• Experience working with restaurants or hospitality businesses

• Familiarity with paid social campaigns and ad platforms

• Experience working with UGC influencers or community management